Google Ads Management
Full setup and management of Search and Local Services campaigns targeted to the exact jobs you want.
- Campaign build & keyword research
- Weekly optimization
- Transparent cost-per-lead
Google Ads for local service businesses
Your phone should be ringing. Let's make it happen.
We put your business at the top of Google when people are ready to hire, then turn those clicks into calls and booked jobs. Google Ads, websites, and Maps rankings, all done for you.
You'll work directly with Eva Lockwood, founder. No call centers, no hand-offs.
- No long-term contracts
- You own your ad account
- Websites live in 7 days
Sponsored
Y yourbusiness.com
Same-Day Roof Leak Repair | Licensed & Insured
CallExample of how your ad shows up
New call from Google Ads
"Can someone come out today?"
Leads this month
Trending up ↑
Built for the trades
- HVAC
- Plumbing
- Roofing
- Painting
- Paving
- Cleaning
- Electrical
- Landscaping
- Remodeling
Our specialty
Google Ads that pay for themselves
Most contractors who "tried Google Ads" were paying for clicks from the wrong people. We build campaigns around searches that mean "I need to hire someone today," and cut everything else.
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01
High-intent keywords only
"Emergency plumber," "roof leak repair," "AC not cooling." No tire-kickers, no DIY searches.
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02
Every call tracked
See exactly which ad and keyword made your phone ring, with call recording so you can hear the lead.
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03
Weekly optimization
We adjust bids, add negative keywords, and test new ads every week. Not set-and-forget.
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04
Plain-English reports
Cost per lead, calls, and booked jobs. No jargon, no vanity metrics.
Monthly Lead Report
Example report layout
Calls
Tracked
Cost / Lead
Visible
Booked Jobs
Measured
| Keyword | Intent | Status |
|---|---|---|
| emergency plumber near me | Hire now | Active |
| ac repair same day | Hire now | Active |
| roof leak repair cost | Hire soon | Active |
| how to fix a leaky faucet | DIY | Blocked |
Everything you need to grow
One team for your entire online presence
Ads bring the traffic. Your website and Google profile turn it into customers. We handle all of it so nothing leaks.
High-Converting Websites
Fast, mobile-first sites built to turn visitors into calls and quote requests. Live in 7 business days.
- Mobile-first & lightning fast
- Built-in lead capture
- Ongoing updates included
Local SEO & Google Maps
Get into the Map Pack, the top three local results, where most local customers choose who to call.
- Google Business Profile optimization
- Citation building
- Monthly ranking reports
Call Tracking
Know which campaigns make your phone ring, and hear the calls, so every dollar is accounted for.
- Per-campaign tracking numbers
- Call recording
- Missed-call alerts
Lead Management
Stop letting leads go cold. Automated follow-up and a simple pipeline turn inquiries into booked jobs.
- CRM integration
- Automated text & email follow-up
- Review request automation
Dedicated Support
A real person who knows your business, not a ticket queue. Monthly strategy check-ins and reports.
- Named account manager
- Monthly reporting call
- Direct text & phone access
How it works
From first call to a full schedule
-
1
Free strategy call
30 minutes. We audit your Google presence, your competitors, and what you're spending, and tell you honestly what will work.
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2
Build & launch
We set up your campaigns, tracking, and landing pages. Ads are typically live within your first week.
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3
Optimize weekly
We cut wasted spend, double down on what brings calls, and keep your Google profile active.
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4
Report & scale
Monthly results in plain English. When the numbers work, we help you scale into new services and cities.
Simple, honest pricing
Month-to-month. Cancel anytime.
No long-term contracts and no hidden fees. Ad spend is paid directly to Google, so you always see exactly where your money goes.
Google Ads
For businesses ready to get calls from Google, fast.
from $500/mo
+ $500 one-time setup
- Full campaign setup & management
- Keyword research & ad copywriting
- Call tracking & conversion setup
- Weekly optimization
- Monthly report & strategy call
Growth
Google Ads plus a website and Google Maps presence built to convert.
from $1,000/mo
+ one-time setup, quoted on your call
- Everything in Google Ads
- Custom high-converting website
- Google Business Profile optimization
- Local SEO & citation building
- Review generation strategy
- Ongoing website updates
Website + SEO
Not ready for ads? Start with a site that ranks and converts.
from $500/mo
+ one-time setup, quoted on your call
- Custom website, live in 7 days
- Hosting, security & updates
- Google Business Profile optimization
- Monthly ranking report
Google ad spend is separate and paid directly to Google. Most local service businesses start with $1,000 to $3,000 per month in ad spend; we'll recommend a budget for your market on your call.
Already a client? Refer 5 businesses and your month is free →
Meet the founder
Hi, I'm Eva.
I started Lockwood Marketing because I kept meeting great contractors with empty schedules. They did excellent work, but their competitors showed up first on Google.
Big agencies hand local businesses a cookie-cutter package and a 12-month contract. We do the opposite: campaigns built around the jobs you actually want, reporting you can understand, and month-to-month terms because we'd rather earn your business every month.
I want all my clients to succeed as if they were a dear friend.
Eva Lockwood
Founder, Lockwood Marketing
You own everything
Your ad account, website, domain, and Google profile are yours. If we ever part ways, you keep it all.
No lock-in
Month-to-month, always. We keep clients with results, not contracts.
Real measurement
Calls, leads, and cost per lead. If it can't be tracked, we tell you.
Referral program
Refer 5 businesses. Your month is free.
Every business you send our way that becomes a client takes $100 off your monthly management fee. Refer five and you pay nothing that month. And the business you refer gets 50% off their setup.
- 1
Share your personal link
Get your link in seconds and text it to anyone who needs more customers.
- 2
They get 50% off setup
Your link gives them half off their setup fee when they sign up.
- 3
You save $100 per referral
Taken off your monthly management fee. Five referrals and your month is free.
On a $500/month plan
- 0 referrals$500/mo
- 1 referral$400/mo
- 2 referrals$300/mo
- 3 referrals$200/mo
- 4 referrals$100/mo
- 5 referralsFREE
6+ referrals: extra credits carry forward into your next month.
On the $1,000 Growth plan: 10 referrals = a free month.
Credit is applied after the referred business pays its first month. Each credit is $100 off Lockwood Marketing management fees (not Google ad spend). Credits beyond your monthly fee carry forward to the following month. Referred businesses must be new clients. The 50% setup discount applies to the referred business's one-time setup fee.
What does onboarding look like?
After your free strategy call, we send a short onboarding form and get access to (or create) your Google Ads account, Google Business Profile, and website. We build your campaigns and tracking in the first week, then walk you through everything before we launch.
Are there any long-term contracts?
No. All plans are month-to-month and you can cancel anytime. The one-time setup fee covers the work of building your campaigns, tracking, and website.
How quickly will I see results?
Google Ads can start generating calls within days of launch. We typically spend the first 30 to 60 days refining keywords and bids to bring cost per lead down. Local SEO and Map Pack rankings build over a few months.
How much should I spend on Google Ads?
It depends on your trade and market. Most local service businesses start between $1,000 and $3,000 per month in ad spend, paid directly to Google. We'll recommend a budget based on what competitors are paying in your area.
Do I own my website and accounts?
Yes. Your Google Ads account, Google Business Profile, domain, and website belong to you. You'll always have admin access.
What industries do you work with?
Local service businesses: HVAC, plumbing, roofing, painting, paving, cleaning, electrical, landscaping, remodeling, and similar trades. If customers find you by searching Google, we can help.
What if I already have a website I like?
Great, we can run ads to it. We'll review it on your call and suggest any changes that would help it convert more visitors into calls, or build a dedicated landing page for your ads.
How are you different from other agencies?
We focus on local service businesses, we report on calls and booked jobs instead of clicks, and there's no contract keeping you here. Most of all, you work directly with me. Questions and concerns get answered promptly, and most issues are sorted out within a day, even on weekends.
Free 30-minute strategy call
Stop losing customers to competitors who show up first.
Tell us about your business and we'll audit your Google presence, show you what competitors are doing, and give you an honest plan, whether or not you hire us.
Pick a time that works for youBook your free call instantly. Open 7 days, 10am–8pm ET.Or fill out the form and we'll reach out to you.